Brand Promise - Target Wide
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Brand Promise

Target Wide wins when you do!

Our job is to help you meet your revenue and practice growth goals and we stand by that with our Brand Promise. Our Brand Promise is simple, that you get a Return on Investment when you invest your marketing dollars with us!

 

How do we maintain this Brand Promise?

Not everyone is good fit to work with Target Wide.  We have various criteria that we use to qualify our potential clients. If we do not believe we can deliver on our Brand Promise, we will not become your marketing partners.

One of the most vital criteria used to determine if you are good fit to work with us is determining the lifetime value of your ideal patient.

Is Target Wide a good investment opportunity? 

As an example, let’s use $3,000 as the average value of your ideal patient.  If our hyper-targeting marketing efforts enables you to acquire 10 new patients per month, that yields $30,000 in additional revenue over the life of that patient.  With a monthly investment of $3,000 with us, we would stay true to our Brand Promise for your practice!

 

The key to answering the question above is to consider your Return on Investment: what is the lifetime value of an average patient to your practice and how many new patients would you need per month in order to get a Return on Investment for your practice?

 

Calculating lifetime value:

  1. How much are the fees for your most popular procedures? List out 3-4 procedures and their monetary value.
  2. How many years does a patient usually stay with you?
  3. Using the numbers from question 1 and 2, create a monetary estimate of your ideal patient.  What is the likely procedures they would have done, add yearly cleanings and xrays, and multiply it by the years a patient usually stays with you.
    1. If you would like to get more specific, first break up your ideal patient profiles by age group or other criteria and create more than 1 ideal patient profile. Such as: 65+ for dental implants and/or dentures, 30-55 professional woman for invisalign, etc.